10 huge graphic design trends to know for 2018
What were the biggest graphic design trends of 2017, and what graphic design trends will be big in 2018 As 2018 takes off, we asked leading designers and studio heads to reflect on 2017, to identify the biggest movements of the moment and forecast what will be big this year.
Just as when we brought you the biggest illustration trends, this isn’t about following the creative herd: it’s about taking stock of where cle usb pokemon the design industry is right now.
Whether you use these trends to be inspired or move steadfastly in the opposite direction, the information here can help inform your design choices in 2018. Read on for our predictions of the biggest graphic design trends of 2018
01. The ‘Little Big cover iphone 7 plus Idea’
Moonpig’s rebrand was about sweating the small stuff design theme of 2017 was big impact, but paradoxically the best work achieved cover samsung j7 2017 ebay it by really sweating the small stuff, says Chris Moody, creative director at Wolff Olins. things I have found the most striking are the consomm those jobs that focus on something singular and use it to create something with clarity, distinctiveness and beauty: the Big Idea’.
was about simple ideas, executed with intelligence and insight to create cover samsung galaxy a3 2017 silicone 3d real, radical impact. W+K’s work on the Dutch women’s football team was a tiny logo tweak that managed to question heritage, patriarchy and even what a logo stands for. in an effort to inspire positivity after a difficult year in 2016, we’ve seen an influx of bright colours, often with flat graphics and only one or two colours used at any one cover samsung grand neo a portafoglio time, he adds.
and more brands are also using their core packaging cover samsung galaxy grand prime 531f hue as the backing colour in posters and supporting graphics.
Max Ottignon, co founder at London branding agency Ragged Edge, tells a similar story. noticed our clients getting braver, he says. colours and clashing tones have moved away from edgy startups into the mainstream. eBay’s new identity has colour right at its heart, using it as a way to communicate both its breadth and inclusive personality. Lopez, creative director at DARE, concurs. seeing the use of vibrant colours in juxtaposition with bold imagery, she says. can be seen as a response to minimalism and material design, from using white spaces and cover samsung note pro 12.2 clean layouts to unexpected colour combinations and distinct varied typographical styles and is across all areas of branding as well as digital.
new Dropbox brand direction, for example, is doing this with its creative use of images, and corporate identities such as NatWest are shifting to a fresh and modern feel, using the potential of cover samsung galaxy grand prime animali brighter colours to increase higher conversion rates. In my field, digital, this development is probably due the cover samsung j3 5 fact that sites can load faster and screens on phones are bigger, so it’s easier to play with images. bright colours helps content stand out from meme filled social media, notes Nathan Sandhu, founder and creative director of Jazzbones Creative.
03. Brutalism is back
North Design’s branding for the Southbank Centre, London it’s been around for a while, Brutalism is one of the graphic design trends I’ve seen really kick off in 2017, says Lopez. Southbank Centre’s rebrand by North is an obvious example. The simple branding and typeface used have been inspired by and go really well with Southbank Centre’s brutalist architecture.
also definitely seen web design being influenced by the principles of the movement, she adds. over functional, anti aesthetic site is the most impressive manifestation of this in my view.’
Our article Are brutalist sites the web’s punk rock moment explores this trend in web design terms in depth.
04. Hyper brand distillation
YouTube’s new logo and branding, designed in house 2017, design has been getting simpler, yet richer, says Ottignon. cover samsung j5 silicone patatine a world where user custodia samsung galaxy s4 mini experience is king, complex brand systems cover samsung j5 2017 pizza get in the way of the content. Function overrides superfluous design details, and every brand asset needs to earn its place. brands are cover samsung custodia cover huawei mate 20 lite a3 2015 silicone striving to streamline their core assets, but looking to pack more meaning and distinctiveness into each element, he argues. Often this starts with the name.
“Naming briefs are increasingly becoming can we distill as much meaning into as few letters as possible Bulb remains a great example of this, communicating product, purpose and tone in a mere four letters. Or Nested, a proptech startup whose name delivers on both a functional and emotional level.”
Naturally, it also means means scalable, digital first symbols packed with meaning think YouTube or F1, where an entire brand can be distilled into an app tile or a profile picture.
also a noticeable trend towards cover iphone green day bespoke typefaces, such as IBM’s Plex and BBC’s Reith not to mention Camden Market and Giraffe, adds Ottignon. allows a brand to show up distinctively wherever it appears, without introducing anything that isn’t strictly cover samsung galaxy a50 functional. Modern still life
Tiffany’s Christmas campaign, created in collaboration with Roe Ethridge
The use of high end, styled and modern looking still life was everywhere in 2017. Giacomo Cesana, creative director at CBA Italy, describes the look as: geometrical and a bit abstract.
“Works that use flat colours with simple objects and shapes were trendy in 2017, especially in fashion and the luxury market. Tiffany’s Christmas campaign, created in collaboration with art photographer Roe Ethridge, cover samsung grand neo personalizzata is a good example of this trend in action. Generative identities hit the mainstream
are seeing more brand identities making use of generative software graphics, says Cesana. used to be seen as an avant garde craft is now most definitely in the mainstream, as Nutella’s algorithm jars and the Hello Robot catalogue at the Vitra Design Museum demonstrate. Flat graphics in packaging
Packaging design for wine brand Elephant in the Room by Denomination Packaging design has made a move towards simplicity in 2017, says Rowena Curlewis, CEO come pulire cover samsung s3 of Denomination, a drinks design agency in Sydney and London. through the use of flat graphics can be seen across all packaging custodia cover samsung s8 categories, including wine, she explains.
does not necessarily mean minimalism but instead a stripping back custodia samsung s5neo of layers, detailing, text and tone to hone in on the core information and graphics. These are then treated in a simple, deconstructed manner.
example, the wine brand Elephant in the Room, Fourth Wave’s latest success story, has taken the Australian wine market by storm with its single colour label design. Featuring cover a pistola iphone just the core information and intriguing illustrations, the contrast of its simplicity with the complexity of its competitors’ designs has ensured both distinctiveness and strong shelf standout. 3D modelling in typography
3D work by David McLeod for Dolby modelling is the new frontier of graphic design, says Cesana. has especially been seen in type design, but also in pattern generation.
Sandhu also points to a potential future trend: 3D design is growing in popularity. There has been more and more product marketing that uses the same bold background colour as the featured product itself: the product leaps off the screen thanks to the volume created by the 3D techniques. examples of the 3D trend, check out the work of Locus and David McLeod, whose work for Dolby is shown above…